Course Content
Free Module: Before You Build Anything
This free introductory module shows you what automation can do before you touch a single tool. Through real examples - from a lead generation quiz built in four hours to an invoice archiver that eliminated monthly admin pain - you'll see how everyday business problems become automated workflows. You'll learn why automation is a life hack (not just a productivity hack), how to spot automation opportunities hiding in plain sight, and the universal trigger-process-output pattern behind every workflow. Includes a live 5-minute walkthrough where you build your first working automation from scratch.
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Module 1: The Make.com Foundation
This module gives you everything you need to confidently build inside Make.com. You'll set up connections to Google, OpenAI, and MailerLite - including the tricky Google OAuth process explained step by step. You'll master all seven module types (trigger, action, search, transform, flow control, HTTP, and AI), learn data mapping so information flows correctly between modules, and understand how scenarios run, break, and recover. The module closes with a practical guide to credits - how they work, what costs what, and how to build smart so you pay only for what you use.
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Module 2: Your AI Building Partner – Debugging and building with Claude
This module turns AI from a curiosity into your daily building companion. You'll start with ChatGPT's lesser-known tools - Atlas for real-time research and Operator for browser automation. Then you'll meet Claude, the AI that becomes your co-builder: collaborative prompting, projects, and importing JSON blueprints directly into Make.com. You'll install custom skills that give Claude deep Make.com knowledge, master a three-level debugging method (error messages, screenshots, JSON files), and connect Claude to your Make.com account through MCP - so it can read, modify, and build scenarios in real time.
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Module 3: Done. Without You. – The 8 Workflows
Eight complete workflows you build and use from day one. A smart contact form that replies with AI in under a minute. An invoice archiver that sorts Gmail attachments into Drive. A booking assistant with personalized follow-ups. A content engine that turns one video into four platform-ready posts. A Google review response bot. An AI proposal generator that creates branded PDFs from a quote form. A scheduled blog writer that publishes to WordPress. And a quiz-based lead funnel with AI segmentation and nurture sequences. Every workflow includes a step-by-step video, downloadable JSON blueprint, and ready-to-use template.
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Done. Without You – Business automation for small business owners – built on Make.com

Lesson 4 – What I Want to Teach You in This Course Isn’t Just How to Use Make

Beyond the software

Make.com is just a piece of software. You could learn every button, every module, every setting – and still miss the point entirely. What this course actually teaches is a way of thinking: the ability to look at any business process and see it as a series of connected steps that can be automated.

Once you develop that skill, the tool almost doesn’t matter. I started with Zapier. I regularly build workflows in n8n. I genuinely enjoy working in all three platforms. But when it comes to helping small business owners learn to think in processes, Make.com strikes the best balance between power, clarity, and value for money. That’s why I chose it for this course.

But this lesson isn’t about Make at all. It’s about learning to see automation opportunities in your everyday business life – the ones hiding in plain sight.

A real example: what happens after someone books a call

Take Calendly. Millions of coaches, consultants, teachers, and service providers use it every day. Someone visits your page, picks a time slot, fills out a short form, and the appointment lands on your calendar. Simple. Useful. Not exactly magic.

But here’s what Calendly doesn’t do: it doesn’t follow up with that person in a meaningful way. Sure, it sends a confirmation email and a reminder before the call. It lets them cancel or reschedule. But after the booking? Nothing. The person sits in your Calendly dashboard, maybe gets a 15-minute intro call, and then disappears from your system entirely.

That one booking could have become a client relationship that lasts years. Instead, it ended with a single meeting because there was no follow-up process in place.

The mindset shift

This is the kind of thinking I want to share with you: how do you keep that person engaged after they book? How do you keep them warm between the booking and the actual call? How do you turn that single touchpoint into an ongoing relationship?

The answer isn’t “work harder” or “remember to send a follow-up email.” The answer is connecting applications together so the process happens automatically. A Calendly booking triggers a personalized AI-generated welcome email. That same booking adds the person to your email marketing platform in the right segment. A nurture sequence keeps them engaged. Your CRM logs the interaction. All without you doing anything beyond what you’re already doing – showing up for the call.

This is what you’ll build in the paid modules of this course. WF3 (Booking Assistant) connects Calendly, OpenAI, email, and MailerLite into exactly this kind of system. But the lesson here isn’t the specific workflow – it’s the principle: every time data moves from one place to another in your business, that’s an automation opportunity.

What you’ll take away

By the end of this short lesson, you’ll start seeing your business differently. Not as a collection of separate tools – a calendar here, a form there, an email platform somewhere else – but as a connected system where data flows between applications and actions happen automatically based on what your customers do.

That shift in perspective is worth more than any single workflow you’ll ever build.


This lesson is part of the free introductory module of the “Automate with Make.com” course. Start building: Make.com

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