Lesson 1 – A Real-World Example of How I Solve Everyday Business Problems

The story

Last night, while half-watching a Gordon Ramsay restaurant show on Netflix, I came up with an idea: add a short lead generation quiz at the end of every blog post. Not a generic “subscribe to our newsletter” box – an interactive form with three targeted questions that gives the reader a personalized solution at the end, with the option to subscribe.

If you haven’t tried this approach, it’s one of the most effective ways to build an email list. It outperforms passive sign-up forms because people engage with the questions, get something useful back, and are far more likely to opt in. The result is a list full of real subscribers – people who are genuinely interested – and you know much more about them than just their email address.

By the time I recorded this video, the whole thing was nearly live. Total time invested: about four hours. That includes designing the form (generated with Claude AI – I’ll show you how in the course), building the automation behind it in Make.com, and connecting everything together.

What’s running behind the scenes

Here’s where it gets interesting. The form collects three answers. Those answers flow into a Make.com scenario that does the following:

First, it stores every response in a Google Sheet – your backup, your CRM, your record of every single person who interacted with the form.

Then a Router module splits the data into three separate paths. Each path corresponds to a different customer type based on how they answered the quiz. Each path triggers a different email sequence tailored to that specific person’s situation and needs.

Three questions. Three customer segments. Three personalized follow-up sequences. All running automatically, 24/7, without you lifting a finger after the initial setup.

This is what segmented list building looks like when it’s done right. No blasting the same message to everyone. No guessing who needs what. The automation reads the data, makes the decision, and sends the right message to the right person – every single time.

Why this matters for you

This lesson isn’t about the quiz form itself. It’s about a shift in thinking.

Automation doesn’t mean the machine does everything for you. It means the various subtasks that you previously had to handle yourself – collecting data, sorting leads, writing follow-ups, sending emails – can now be delegated to workflows that run in the background while you focus on the work that actually needs your brain.

The scenario I built uses concepts you’ll learn throughout this course: webhooks that capture form data, routers that split logic based on conditions, AI modules that generate personalized content, and email integrations that deliver the right message at the right time. You’ll build these exact patterns step by step in the paid modules (WF1 through WF8).

But before you build anything, I want you to see what’s possible. That’s what this free module is about: real examples, real results, and the confidence to know that if I built this in four hours while half-watching Netflix, you can absolutely do this too.

What you’ll see in this lesson

A live walkthrough of the quiz form, the Make.com scenario behind it, and how the Router module distributes leads into three different nurture sequences. No fluff, no theory – just a real business problem solved with a real automation. In about an hour of focused work inside Make.com, you can have the same system running for your own business.

This lesson is part of the free introductory module of the “Automate with Make.com” course. Start building: Make.com