A real-world example of how I solve everyday business problems with automation – almost effortlessly.

The idea came to me one evening while half-watching Gordon Ramsay on Netflix: I’d place an interactive mini quiz at the end of my blog posts for lead generation. It’s a 3-question form that offers a personalized solution based on the answers – and subscribes them to your list in the process.

I generated the quiz with Claude, then connected an existing template of mine behind the Make.com workflow – I only had to swap out the Webhook, the Google Sheet, and the MailerLite lists.

Here’s how the system works: submitted data gets saved to Google Sheets, then a Router splits the flow into 3 paths – 3 different customer profiles, 3 different email sequences, fully segmented.

This is one of the most effective ways to build an organic list: real, interested people who you immediately know much more about than just their email address.

This is just one of the workflows in the course – but it shows clearly that automation doesn’t mean the machine does everything for you. It means you hand off the small, repetitive subtasks to a workflow.