How to write AI prompts for automations that actually work?

You know how to chat with ChatGPT. That’s not what this is about.

When AI runs inside an automation, nobody reads the output. A machine does. The next module in your workflow takes that output and processes it, sends it, saves it, or feeds it into another step. That changes everything about how you write prompts.

In a chat, if the answer isn’t great, you ask again. In an automation, the prompt runs once, unattended, and the output has to be right the first time. There’s no “try again.” There’s no human checking.

In this tutorial, we’ll cover:

  • The difference between chat prompts and automation prompts
  • System prompt vs user prompt: what goes where and why
  • The 5 rules that work: define the role, specify the format, say what NOT to do, give examples, one task per prompt
  • Format-specific tips: getting clean HTML, valid JSON, plain text, or decision outputs
  • The most common failures: markdown wrapping, chatty preambles, inconsistent output length
  • Temperature settings for automation: when to use 0.3 vs 0.7 vs 1.0
  • Real examples from actual workflows
1 / 3
Which task eats most of your time?
How often does this happen?
How long does it take each time?
Your result
Hours this takes — per month
your time or someone you pay
What those hours cost — per month
either way, it’s real money
Hours per year
Value per year
How it works
SHOW THE SOLUTION
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Full guide coming soon. The key insight: an automation prompt is not creative writing. It’s an instruction set for a machine, and it needs to work reliably every single time.

ABOUT THE AUTHOR
Susana Toth - Make.com Expert and AI Business Automation Consultant
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Susana Toth

Make.com Certified Expert & Founder, La Maquina Studio

Susana Toth is a Make.com Certified Expert and the founder of La Maquina Studio, where she helps small businesses and consultants eliminate repetitive work through smart automation. With 20+ years of experience in web design, business consulting, and digital strategy, she builds practical AI-powered workflows that save hours every week — without writing a single line of code. She writes about Make.com automation, AI integration, and building systems that work while you don’t.

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