About

About

Hi, I’m
Susana Toth

I’m a Make.com Certified Expert and founder of La Maquina Studio. I help small businesses and consultants eliminate repetitive work through smart automation — without writing a single line of code.

Work with me →

Susana Toth - Make.com Expert and AI Business Automation Consultant

Automation for Real Businesses

No-Code & Low-Code

Make.com Certified Expert

AI-Powered Workflows

20+ Years Experience

Save Hours Every Week

Automation for Real Businesses

No-Code & Low-Code

Make.com Certified Expert

AI-Powered Workflows

20+ Years Experience

Save Hours Every Week

20+
Years of experience
100+
Automations built
Make
Certified Expert
0
Lines of code needed

From pixels
to pipelines.

I started out building websites in the early 2000s — back when table layouts were “modern” and FTP was a daily ritual. Over two decades I built sites, brands, and digital strategies for clients across Europe.

Then I hit a wall. Not a creative wall — an efficiency wall. I was spending more time on repetitive admin than on work that actually moved the needle. Copy-pasting data, manually sending follow-ups, rebuilding the same reports every week.

I found Make.com. And everything changed.

Within weeks I was automating entire client workflows end-to-end. Not toy examples — real systems that generated quotes, filed invoices, responded to reviews, and published content — all without me touching them. I became obsessed.

La Maquina — The Machine — is the result of that obsession. It’s where I document everything I build, teach what actually works, and help other business owners reclaim their time.

Timeline

Early 2000s
Web design begins
First client websites, HTML/CSS, learning the craft from scratch.

2005 – 2018
Full-service agency work
Websites, branding, digital strategy for SMBs across Europe. 20+ year track record.

2010 – 2025
15 years. 10,000+ students.

I spent fifteen years teaching people how to build websites through Pixelgyár — one of Hungary’s largest online education platforms. Courses, live workshops, thousands of hours of materials. I learned what it actually takes to teach something complex in a way that sticks.

Then AI arrived, and a chapter closed.

2025
susanatoth.com

For three years I tested every AI tool I could get my hands on. I’d used Zapier before for small automations, but when I found Make.com and n8n, something clicked. I fell in love with building workflows — the way systems that used to eat hours of your week just… stop doing that.

I built scenarios for myself, for clients, for anyone willing to let me experiment. What I kept seeing was the same thing: most online business owners have no idea how solvable their problems are.

2026
Make.com Expert Certification Level 5
Before I could teach this properly, I needed to know I’d earned it. I went through the Make Academy and came out with their highest certification. The moment I had it, the decision was obvious: La Maquina Studio, international focus, no looking back.

Now
Building in public.

I don’t just talk about automation — I show it. La Maquina is being built using the exact same workflows I’ll be teaching. The course, the blog, the content factory running behind this site — all of it is visible, documented, and real.

My goal is simple: reach as many small business owners as possible and hand them back the time that admin and marketing has been quietly stealing.

⚙️
Make.com Automation

Custom Workflow Design

I build Make.com scenarios tailored to your exact business processes — from lead handling to invoicing to client onboarding.

  • CRM & lead automation
  • Email & follow-up sequences
  • Form → spreadsheet → notification pipelines
  • E-commerce & order workflows

🤖
AI Integration

AI-Powered Systems

Combining Make.com with AI tools to build smart workflows that respond, classify, write and decide — all automatically.

  • AI lead qualification & scoring
  • Automated AI-written responses
  • Content generation pipelines
  • Smart inbox & document processing

🎓
Make.com Courses

Learn to Build It Yourself

Hands-on Make.com training for business owners and freelancers who want to build and maintain their own automations.

  • Beginner to advanced Make.com
  • Real business use cases
  • Step-by-step video lessons
  • Lifetime access & updates

Let’s talk

Ready to automate
your business?

Whether you want a custom workflow built for you, or want to learn to build it yourself — let’s find the right path.

Get in touch →